Conventional imaging requires a line of sight to create accurate visual representations of a scene. In certain circumstances, however, obtaining a suitable line of sight may be impractical, dangerous, or even impossible. Non-line-of-sight (NLOS) imaging addresses this challenge by reconstructing the scene from indirect measurements. Recently, passive NLOS methods that use an ordinary photograph of the subtle shadow cast onto a visible wall by the hidden scene have gained interest. These methods are currently limited to 1D or low-resolution 2D color imaging, or localization of a hidden object whose shape is approximately known. Here, we generalize this class of methods and demonstrate a 3D reconstruction of a hidden scene from an ordinary NLOS photograph. To achieve this, we propose a novel reformulation of the light transport model that conveniently decomposes the hidden scene into light-occluding and non-light-occluding components to yield a separable non-linear least squares (SNLLS) inverse problem for reconstructing the hidden scene. We develop two solutions: A gradient-based optimization method and a physics-inspired neural network approach, which we call Soft Shadow diffusion (SSD). Despite the challenging ill-conditioned inverse problem encountered here, our approaches are effective on numerous 3D scenes in real experimental scenarios. Although SSD is trained in simulation only, it generalizes well to both unseen classes and real-world NLOS scenes.